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The Wall Street Journal reports that “supermarket chains, many of which face a 4% rise in food costs this year, are being forced to reconcile raising prices with potentially losing shoppers to rivals who hold the line. In this balancing act, chains including Whole Foods Market Inc., Safeway Inc. and Supervalu Inc. say they are trying to make promotions more effective, be mindful of where they raise prices and work out better deals with vendors.”

According to the story, the Bureau of Labor Statistics says that “grocery store prices have jumped 5.4% during the past 12 months and that is hitting consumers while they are still concerned about their jobs and facing higher costs across the board, including fuel.”
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