retail news in context, analysis with attitude

by Kevin Coupe

It is an Eye-Opening number.

Americans spent 53.5 billion minutes on Facebook during May 2011 - more than any other website, and way more than Yahoo (second with 17.2 billion minutes) and Google (third with 12.5 billion minutes). Facebook reportedly had 140 million unique visitors during the month - which, if my math is correct, means that each one of them spent an average of 382 minutes on Facebook during the month, or more than six hours apiece.

According to the San Francisco Chronicle, a new Nielsen study “found nearly 4 of every 5 active US Internet users went to social-networking and blogging sites, accounting for 22.5 percent of the total amount of minutes people spent online. Online gaming was next with 9.8 percent, followed by e-mail at 7.6 percent.”

Two other interesting observations from the study:

• A majority of social network users are women.

• More than a third of social network users - 37 percent - are accessing these sites from their smartphones.

Y’think this whole social networking thing might catch on?

None of this is done by design, but it is interesting to me to see the confluence of stories running on MNB this morning.

Peapod celebrates its 20 millionth delivery. Whole Foods offers a national “daily deal.” Groupon looks to compete more effectively with Amazon. Amazon looks to expand its services (yet again).

It strikes me as critical for retailers of all stripes to be looking at all these numbers and trends and to be working actively to engage with this consumer audience and to find ways to be innovative and relevant.

If you aren’t playing, if you aren’t trying to figure out the rules (including trying to figure out which ones you can break), you can’t win.

That’s an Eye-Opener.
KC's View: