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As previously reported on MNB, Unilever-owned Ben & Jerry’s has stirred a bit of controversy by coming out with a new limited edition ice cream flavor keyed to an old “Saturday Light Live” skit in which host Alec Baldwin played a character named Pete Schweddy.

Schweddy owned a store that made Christmas-themed foods. Especially different kinds of balls - popcorn balls, cheese balls, rum balls, etc... And because it was “Saturday Night Live,” these were called “Schweddy Balls.”

Hence, Ben & Jerry’s new Schweddy Balls ice cream, made up of vanilla ice cream with a hint of rum and ... loaded with fudge covered rum balls and milk chocolate malt balls.

Now, not everyone found this funny. One Million Moms, an offshoot of the conservative American Family Association, is threatening to boycott Ben & Jerry’s because of the flavor, saying that “the vulgar new flavor has turned something as innocent as ice cream into something repulsive.”

Over the weekend, Alec Baldwin guest hosted the season premiere of “Saturday Night Live,” and he briefly mentioned the controversy in his opening monolog, saying that the company has now come up with a new flavor for the protestors.

“It’s called ‘Go Fudge Yourself,’” he said.
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