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The Los Angeles Times reports that Domino’s has introduced a new line of “Artisan Pizzas” that come three ways:  “with spinach and feta, with Italian sausage and peppers or with Tuscan salami and roasted vegetables.”

The thin-crust pizzas cost about eight bucks, and are said to have fewer calories than Domino’s traditional pizzas.

According to the story, “Just like artists putting their mark on their work ... each pizza box will be signed by the store manager in charge.”
KC's View:
It is all about affordable indulgences and trying to find differential advantages.