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The Associated Press reports that “the makers of the alcoholic drink Four Loko have agreed to change its labeling and packaging to settle Federal Trade Commission charges of deceptive advertising.

The FTC says Phusion Projects falsely claimed that a 23.5-ounce can of Four Loko, at 11% or 12% alcohol, had the same amount of alcohol as one or two typical 12-ounce beers and a consumer could drink a whole Four Loko safely on a single occasion. Actually, according to the FTC, a 23.5-ounce Four Loko contains about as much alcohol as four or five 12-ounce cans of regular beer and is not safe to drink in a single sitting.”

This is just the latest change that Four Loko has been forced to make; last year, the company took caffeine out of the drink after consumer groups and regulators complained about the effects it was having on young people.

However, manufacturer Phusion Projects remains defiant.

"Even though we reached an agreement, we don't share the FTC's perspective, and we disagree with their allegations," CEO Jaisen Freeman said. "We don't believe there were any violations. However, we take legal compliance very seriously and we share the FTC's interest in making sure consumers get all the information and tools they need to make smart, informed decisions."
KC's View:
A smart, informed decision by consumers with a lick of common sense would mean that nobody would drink this crap. This stuff is designed to knock young people on their keisters, and I think we all know that even though they deny it, the manufacturers know that they have a lot of appeal to underaged drinkers.