retail news in context, analysis with attitude

Pure-play online retailer FreshDirect announced that it has expanded its delivery circle, now offering its internet grocery shopping service to residents of Nassau County, which essentially makes up the western half of Long Island.

FreshDirect, which started in Manhattan, has been gradually expanding its offering to the outer boroughs as well as to the suburbs in New York, New Jersey and Connecticut.
KC's View:
Slow but steady growth, not just by FreshDirect, but by most of the companies that are engaging in online retailing, seems to be the hallmark of the current climate. And that’s healthy, it seems to me. It creates a more sustainable environment, rather than a bubble that could explode at some point.