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• Piggly Wiggly announced yesterday that its 102 grocery stores throughout Wisconsin and Illinois “will now offer their customers a completely integrated digital platform across web, mobile and social media channels,” giving them access to “planning tools including online circulars, personalized shopping lists, coupons and recipes.”

The digital services will be provided by MyWebGrocer.

Piggly Wiggly says it “will be able to provide customers with the ability to shop the circular on their mobile device. The planning tools easily integrate from computer to mobile, so that items added to a shopping list on one platform are automatically updated on the other. Shoppers will be able to access Piggly Wiggly’s planning tools via an Android, iPhone or any other smart phone ... Piggly Wiggly customers will also have the option to access the weekly circular via Piggly Wiggly’s Facebook page to find specials at their local store. Shoppers will be able to click on the special items and add them to their shopping list or find recipes for on sale items.”

Just as a matter of full disclosure, it needs to be noted here that MyWebGrocer is a longtime and valued MNB sponsor, making it possible for you to get MNB every day for free. For that reason alone, we think they are terrific ... and we’re happy to take note of the company’s expanding influence in the online space, as the company serves more than 100 retailers in the US.
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