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Wegmans opened its first store in Massachusetts, near Boston, over the weekend.

The press coverage was rhapsodic.

The Boston Globe wrote: “Forget Tom Brady and the New England Patriots. Their come-from-behind victory didn’t stop Wegmans Food Markets from saying that the grand unveiling of a new store in Northborough yesterday set an opening-day crowd record for the chain.”

The Globe continued: “Wegmans claims to be more than a mere supermarket. With 138,000 square feet of space, the Northborough location aims to be a culinary pleasure dome stocked with more than 70,000 items. There’s a Dim Sum bar, a Thai bar, and an Indian bar. There is also a vegetarian bar where foodies can chow down on the likes of coconut cream kale and shaved brussels sprouts.

“Shaved Brussels sprouts indeed. Who could be bothered with a football game when such splendid roughage is on offer?”

And, from the journalistic competition...

“The curious came in droves, and for devotees who have long awaited Wegmans’ arrival, the doors of the Bay State’s new supermarket superstore opened onto a big slice of grocery shopping heaven,” writes the Boston Herald, reporting that “Wegmans estimated that more than 2,000 people were in line prior to the 7 a.m. opening, making it the biggest opening day crowd in the 79-store New York-based chain’s history. By noon, the ramps off Route 9 and Route 20 in Northboro were backed up for a mile.”
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