retail news in context, analysis with attitude

ClickZ.com reports on how one small business owner is using social media to build traffic and sales.

For her homemade ice cream sandwiches company, Coolhaus, CEO Natasha Case's “social media team regularly tweets secret passwords for specials as well as off-the menu items to keep customers engaged. Her trucks each sell as many as 500 ‘sammies’ per day, at $4 to $6 apiece.”

According to the story, “Social media has been at the heart of Coolhaus's impressive run, which began two-and-a-half years ago when Case and fellow cofounder Freya Estreller started their venture in spite of a poor economy. Next month, they will launch two trucks in Miami, bringing their enterprise to 11 mobile commerce units in four markets. Coolhaus also has trucks in Los Angeles, New York City, and Austin, TX, employing 35 people in all.

“Coolhaus has 32,000 Twitter followers and 9,000 Facebook likes. Each market has its own Twitter handle. Even though the Miami trucks do not debut for a couple of weeks, @coolhausMIA already has 148 followers after tweeting a few dozen times.”
KC's View:
No pun intended, but this is a cool story. It is encouraging when you hear about companies that have a unique product and are using unique methods of spreading the news and generating sales.

And also a good lesson for traditional retailers.