retail news in context, analysis with attitude

Internet Retailer reports that “Point Inside Inc. has introduced a mobile app that displays a supermarket’s interior layout and pinpoints where specific products are located within the aisles.

“The technology, which relies on a retailer supplying daily inventory amounts and the store layout to Point Inside, will get its first large-scale use when Meijer Inc. ... expands what has been a five-store test to all of its 200 stores over the next couple of months.”

Not only does the app help consumers navigate the store, but it also helps the retailer understand shopping behavior: “Retailers can also monitor how many shoppers are in a store and using the app, and gauge how much time the shoppers spend in the store and in specific aisles,” as well as “reveal which items are garnering the most attention.”
KC's View: