retail news in context, analysis with attitude

• The New York Times reports that Heinz is launching a new ketchup - Heinz Tomato Ketchup Blended with Balsamic Vinegar - on November 14 ... but until late December, it will only be available via the company’s Facebook page. It will only be in the final days of 2011, the story says, that the product will become available in supermarkets.
KC's View:
Watch for this to be a growing trend ... appealing to the core audience, using the internet and social media to build buzz, and - to some degree, and perhaps with greater implications - testing the extent to which traditional retailers can be disintermediated from the buying experience.