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Kroger announced that it has partnered with the World Wildlife Fund to develop the company's strategy for responsibly sourced seafood, and has committed “to sourcing 100% of the top 20 wild-caught species from fisheries that are Marine Stewardship Council (MSC)-certified, in MSC full assessment, or engaged in a World Wildlife Fund fishery improvement project by the year 2015. Today, 65% of Kroger's top 20 wild-caught fresh and frozen species are sourced from fisheries meeting these standards.”

In addition, Kroger said, it has set a goal to source 75% of the top 20 species by volume from MSC-certified fisheries by 2015. At present, approximately 50% of Kroger's top 20 species by volume are sourced from MSC-certified fisheries. Kroger is working with the Global Aquaculture Alliance Best Aquaculture Practices program to ensure that the farmed seafood sold in our stores meets strict standards for sustainability.

“Since the beginning of this year, Kroger said, it has discontinued sourcing and sales of shark, bluefin tuna, marlin, and – beginning this October – skates and rays, due to the increasing sustainability concerns surrounding these species.
KC's View:
I remember that it was just a few years ago that MNB had a story about seafood sustainability issues, and I was getting emails from people saying that it was a non-issue and that, to coin a phrase, there were plenty of fish in the sea. Amazing how perceptions have changed...