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The Boston Globe reports that Ahold-owned Stop & Shop “is gearing up for next week’s grand opening of a new state-of-the-art store in Chelmsford (Massachusetts) that includes such firsts for the chain as an in-store nutritionist and a Tree House, an area where Stop & Shop minds the children so their parents can go grocery shopping.

“Also new: Curbside pick-up. Customers can order online, then pick up what they ordered without leaving their cars.”

The opening comes about a month after Wegmans opened its first Massachusetts store in Northborough, which is about a half-hour southwest of Chelmsford.
KC's View:
At the risk of seeming petty...I’m not entirely sure how the “Tree House” is a new concept. Sounds more like an old concept (remember those rooms filled with rubber balls) that is being revived? That’s not a bad thing, necessarily...just not a new thing.

However, I do like the idea of offering free WiFi. What will be even more important will be for Stop & Shop to offer a store where people may want to use it.