retail news in context, analysis with attitude

The National Retail Federation (NRF) is out with its annual preliminary Black Friday Shopping Survey, predicting that “up to 152 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), higher than the 138 million people who planned to do so last year. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth braving the cold and the crowds.”

In addition, the report says that “nearly one-quarter (23.1%) will seek out coupon websites like and, and 32.3 percent will specifically keep track of the email coupons they receive from retailers ... The survey found 17.3 percent will monitor retailers’ Facebook pages and 11.3 percent will check out group buying sites like Groupon and LivingSocial. Of those who own tablet devices and who plan to shop for or research holiday items this year, one in five (21.3%) will seek out group buying sites and 31.2 percent will check out retailers’ Facebook pages.”

At the same time, the Boston Globe reports that a survey from Accenture suggests that “only 44 percent of consumers are expecting to shop on Black Friday, the day after Thanksgiving and one of the busiest shopping days of the year ... That’s down from 47 percent last year --- and there’s a strong possibility that Black Friday 2011 could see the lowest Black Friday turnout at stores in three years.”

Accenture offers a possible explanation - that “penny-pinching consumers are focused on discounts, and they believe that retailers won’t offer their best discounts until just before Christmas. As a result, these consumers are inclined to put of their holiday shopping until later in the season.”
KC's View:
I see all these numbers and projections, and it convinces me that there is only one thing to do on Black Friday.

Sleep late.