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Bloomberg reports that Amazon plans to follow its expansion into the tablet computer business - its Kindle Fire has just started shipping - with the release of an Amazon smart phone.

The goal, according to the story, will be to make money on the digital media, such as books, music and video, rather than on the phone itself.

It is suggested that this new smart phone is likely to go on sale during the fourth quarter of next year - just in time for Christmas 2013.

Amazon is not commenting on the reports.
KC's View:
But then again, it never does.

The apparent success of the Kindle Fire gives this report a lot of credibility, and the move would seem to be right in line with what appears to the the long-term Amazon strategy.