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Lubbock, Texas-based United Supermarkets announced a public-private partnership with Texas Tech University and Texas Tech University Health Sciences Center “to develop, implement and evaluate a multi-tiered approach to enhance primary cancer prevention and help cancer survivors reduce their risk for cancer recurrence, within rural communities. This project is funded by the Cancer Prevention Research Institute of Texas (CPRIT) and runs through February 2013.”

According to the announcement, “The goal of the project is to substantially prevent cancer and cancer recurrences in one rural community – Muleshoe, Texas.  If successful, this project will develop a feasible intervention program which could be replicated and enable other small, rural communities to successfully address multiple cancer risks and ultimately reduce the cancer incidence within the community ... The project aims to address the most preventable sources of cancer – obesity, tobacco use and sunburn. Randomly selected participants will be evaluated through repeated measurements of body mass index (BMI) and blood pressure levels, combined with an analysis of the participants’ three-day food records, supermarket sales records, and survey data assessing health status and cancer-preventing related behaviors. Additionally, behavior changes in both the type and frequency of sunburn prevention practices and tobacco product usage will be monitored.”
KC's View:
Very cool. Can’t wait to see how this plays out.