retail news in context, analysis with attitude

The Wall Street Journal reports that Rep. Ed Markey (D-Massachusetts), who serves as co-chairman of the Bi-Partisan Congressional Privacy Caucus, released a statement saying that has not provided enough information about how it will access and use customer information gathered via its new Kindle Fire tablet computer.

According to the story, Markey sent a letter to Amazon last month “raising concerns about the Silk browser built into the Kindle Fire. Silk is designed to speed browsing for users, by routing them through Amazon's own cloud-computing servers.” Amazon’s response to that letter apparently had insufficient detail to satisfy Markey and the privacy committee, though the company did say that "respect for customer privacy is embedded in the design" and that web browsing histories are not linked to specific customer identities and are only kept for 30 days.

Amazon also says that it will not release or sell its customer information to others.

The Journal writes that “Amazon announced Monday that the Kindle Fire has been the online retailer's best-selling product in recent weeks, and that customers bought four times as many Kindle devices on Black Friday this year than they had on the traditional holiday shopping day last year."
KC's View: