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Internet Retailer reports that “the percentage of web shoppers intent on making a purchase remained stable at 29% of site visitors in Q3 of 2011 compared with the same period last year. But the rate of those who made a purchase declined to 54% compared with 63% in the prior year quarter. That’s one result of a quarterly report by shopper survey data provider iPerceptions Inc. that gathered information from more than 140,000 consumers who visited 335 retail and e-commerce sites that use iPerceptions products ... Among those visitors who said they went to a web site to make a purchase, 35% said they did not complete a transaction because they couldn’t find the product they were looking for and 34% said the product they were looking for—and found—wasn’t available. Other reasons for unfulfilled transactions included unclear pricing and comparisons (13%) and a lack of product information (9%).”
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