retail news in context, analysis with attitude

The Rochester Democrat and Chronicle reports that Wegmans pulled its Alec Baldwin commercials off the air two weeks into a planned three-week, pre-Christmas run, citing complaints that it received from consumers critical of the actor’s highly publicized run-in with American Airlines over a mobile device he would not turn off as the plane readied for take-off.

“We had perhaps a couple of dozen complaints, and we take complaints from our customers seriously,” Wegmans spokesperson Jo Natale tells the paper.

Natale says that the company had already decided not to use Baldwin as a spokesman during 2012.

Baldwin’s personal passion for the retailer came to light when he appeared on “Late Night with David Letterman” and said that he could not get his mother to move out of western New York because she would not leave Wegmans.
KC's View:
The guess here is that Mrs. Baldwin is not going to stop shopping at Wegmans anytime soon, no matter what the company does to her son.

Good thing that “30 Rock” is coming back on the air. Baldwin has had a tough month - he recently announced that he had lost his appetite for running to be the next mayor of New York City...a decision that came after the American Airlines incident, though he did not cite that as a reason.