retail news in context, analysis with attitude

The Boston Globe reports that Massachusetts officials are considering a plan that would use DNA testing “to combat fish mislabeling and are launching a pilot program in partnership with Legal Sea Foods that would trace seafood using barcodes ... These efforts follow a Globe report in October that uncovered widespread seafood misrepresentation at area restaurants and lax government oversight. The five-month investigation revealed that Massachusetts consumers routinely and unwittingly overpay for less valued fish or purchase seafood that is different from what is advertised.”
KC's View:
Stories like this one ought to serve as fair warning to anyone thinking about passing one thing off as another.

In today’s environment, with all the tools that regulators and scientists and citizens and journalists have at their disposal, you are going to get caught.