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Crain’s New York Business reports that the New York City Department of Health has launched a new subway advertising campaign designed to warn people about the health risks associated with super-sized restaurant portions.

“We are warning people about the risks of super-size portions so they can make more informed choices about what they eat,” said Health Commissioner, Dr. Thomas Farley, in a statement.

The ads can be stark: One poster depicts an overweight man who has type 2 diabetes and an amputated leg, and the caption says, “Cut your portions. Cut your risks.”

New York City has been aggressive in fighting such battles during the tenure of Mayor Michael Bloomberg; other efforts have included bans on trans fats and mandatory calorie count labeling on fast food menu boards.
KC's View:
I was talking to one of the panelists who will be participating in a discussion on food culture that I’ll be moderating at the upcoming Food Marketing Institute (FMI) Midwinter Executive Conference, and he suggested that portion size is the most important change that we could make in this country when it comes to battling the obesity epidemic. I’m sure there will be people who will suggest that the NYC Department of Health has no business meddling in such issues, but I would not be one of them.