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USA Today reports this morning that Food Network celebrity chef Paula Deen, who has long specialized in shows that celebrate Southern cooking and recipes rich in butter and sugar, was diagnosed with type 2 diabetes three years ago - but is only going public now.

Part of her new revelation, the story says, is tied to “the launch of a campaign, Diabetes in a New Light, in partnership with Novo Nordisk, a maker of diabetes medications. She uses the company's Victoza, a once-daily, non-insulin injection that may improve blood sugar levels in adults with type 2 diabetes when used along with diet and exercise.”

Deen says she did not delay revealing her diabetes because of concerns that it would hurt her brand: "That was not why. My knowledge about the disease was very limited. But now I'm coming with good information, something that can help and bring hope to other people. It may sound cliché, but it's the God-honest truth."
KC's View:
I find this really difficult to believe.

It certainly seems convenient that she does not talk about her medical condition until she has a product to sell.

But maybe I’m just overly cynical...