Priceline.com has announced that William Shatner, who has served as the company’s television pitchman for 14 years - and reportedly made millions of dollars because he took his compensation in stock instead of cash - will go out with a bang this weekend as he appears in his final commercial for the company.
In the commercial, which will be shown during the football playoffs, Shatner will be shown saving a group of passengers on a bus before plummeting to his death; he reportedly will be replaced by a new spokesman who will show up in the company’s Super Bowl commercial.
Shatner has noted that this is not the first time one of his characters has been killed off; in Star Trek: Generations, his Captain James T. Kirk also was shown plummeting to his death. (No bus was involved, however. Just a Nexus, a starship and a mad scientist.)
“"It was a great run," Shatner says. “But if the management says this is the end, this is the end."
In the commercial, which will be shown during the football playoffs, Shatner will be shown saving a group of passengers on a bus before plummeting to his death; he reportedly will be replaced by a new spokesman who will show up in the company’s Super Bowl commercial.
Shatner has noted that this is not the first time one of his characters has been killed off; in Star Trek: Generations, his Captain James T. Kirk also was shown plummeting to his death. (No bus was involved, however. Just a Nexus, a starship and a mad scientist.)
“"It was a great run," Shatner says. “But if the management says this is the end, this is the end."
- KC's View:
- If the new ad campaign doesn’t work out, you can bet real money that they’ll find a way to revive Shatner and bring him back. They can find him on Broadway, where he’ll be appearing in a new one-man show beginning next month. Or at home, where he probably will be counting all his money.
