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Demonstrating that the old “if we build it they will come” approach to retailing isn’t always sufficient in the modern competitive climate, Outpost Natural Foods, the Wisconsin-based natural food cooperative, said that it plans to open a 225 square-foot store in the lobby of Milwaukee’s Aurora Sinai Medical Center.

According to a story from, the “Outpost Market Cafe will offer a variety of signature made-from-scratch Outpost prepared food items including bakery, sandwiches, soups, salads and entrees. The kiosk will also offer hot coffee and tea, juices, a limited selection of local, fresh and non-perishable staple grocery items like milk and dairy, eggs, produce, bread, bulk items, convenient center aisle foods and bagged coffee.”

Outpost already has two food-to-go kiosks in the center’s cafeteria that will remain in place. The new facility is scheduled to open this spring.
KC's View:
Love it when retailers find unorthodox places to set up shop.