retail news in context, analysis with attitude

The Los Angeles Times reports that Costco is offering for sale three separate ticket packages to this Sunday’s Super Bowl in Indianapolis between the New York Giants and the New England Patriots.

According to the story, “Costco has three Super Bowl offerings: A single-ticket package for $2,999.99 and a pair of two-ticket packages, one priced at $9,999 and the other at $15,499.99.

The single-ticket package includes a seat in the upper level of the end zone at Lucas Oil Stadium in Indianapolis plus some amenities, including a pregame party featuring retired NFL quarterback Archie Manning, father of Giants quarterback Eli Manning.

“Ticket seller StubHub.com has Super Bowl tickets in the same vicinity for as low as $2,495, but that's only for the ticket.

“Costco's $9,999.99 package includes two tickets, the pregame party, four nights at an Indianapolis hotel and admission to the Taste of the NFL, an annual wine and food event, among other additional amenities. The $15,499.99 package is similar — with better seats.”

The Times notes that “this isn't the first time Costco has offered high-end sports tickets. It sold them for the Super Bowl last year and for the Masters and U.S. Open golf tournaments in 2010.”
KC's View:
Man, I wish I had 10 grand lying around. Because I’d love to go to a Super Bowl someday. (I’m thinking that the 2013 edition, in New Orleans, might be a good one to aim for...)