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Bloomberg reports that Tesco has promoted its UK COO Bob Robbins to what is described as “a global role that includes supporting U.K. CEO Richard Brasher,” and he will report directly to CEO Philip Clarke. Robbins recently was criticized for selling some of his shares in the company shortly before the company announced that it was reducing profit expectations.

At the same time, Chris Bush, who has been running Tesco’s Thailand business since 2010, is being brought back to the UK to take over Robbin’s former post as UK COO.

Observers say that these moves are designed to bolster Tesco’s UK operations at a time when its market share has dropped to its lowest level since 2005.
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