• Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, announced today that the company will commemorate its 50th anniversary with a year-long celebration. As part of the anniversary celebration, Tops said it “will offer shoppers new promotions, exceptional savings, contests and events throughout the year.”
• In the UK, Marketing Week reports that both Tesco and Walmart owned Asda have been cleared by the Advertising Standards Authority (ASA) of charges that they misled consumers with recent ad promotions. As the story notes, “The supermarkets have long used the ASA to make complaints against each other’s tactics, some of which have resulted in ad bans.”
• Ad Week reports that Walgreen-owned Duane Reade drugstores in New York City have begun offering self-service frozen yogurt kiosks, “complete with topping bars.”
Joe Magnacca, president of Daily Living Products for Walgreens, tells the magazine that the move is part of the bigger strategy of “ looking at our business differently and evolving into a health and daily-living destination.”
• In the UK, Marketing Week reports that both Tesco and Walmart owned Asda have been cleared by the Advertising Standards Authority (ASA) of charges that they misled consumers with recent ad promotions. As the story notes, “The supermarkets have long used the ASA to make complaints against each other’s tactics, some of which have resulted in ad bans.”
• Ad Week reports that Walgreen-owned Duane Reade drugstores in New York City have begun offering self-service frozen yogurt kiosks, “complete with topping bars.”
Joe Magnacca, president of Daily Living Products for Walgreens, tells the magazine that the move is part of the bigger strategy of “ looking at our business differently and evolving into a health and daily-living destination.”
- KC's View:
