retail news in context, analysis with attitude

by Kevin Coupe

Online Media Daily reports on a new Forrester analysis saying that “nearly half of all online shoppers start their research process on Amazon or a search engine, i.e., Google; 47% and 43% of the world’s Web traffic visits Google and Facebook daily.”

In addition, the analysis says that “21% of iPhone owners and 49% of iPad owners purchase physical products on these devices. Plus, 47% of online shoppers agree that friends’ social media (i.e., Facebook) posts and ‘likes’ are helpful in discovering new brands, trends, and retailers.”

The conclusion is that a “big four” of technology companies - Google, Amazon, Apple, and Facebook - “now control the fate of online commerce,” and that other “online retailers’ success rests largely on the skill with which they can navigate this new reality.”

Still, those numbers are extraordinary. And, one might, say, Eye-Opening about a kind of centralized power structure taking shape on the Internet, and the expanding power of social media.
KC's View: