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Forbes reports that Amazon says that it has no plans to create a stand-alone video streaming business, despite rampant speculation that just such a launch was imminent.

According to the story, “Brad Beale, head of digital video content acquisition at Amazon, said that the way the company offers streaming video now – packaged with the company’s Amazon Prime shipping service – is the approach it plans to take ‘at least into the near future.’ Prime members pay $79 a year for free two-day shipping on most products sold on Amazon.com, and they get streaming video thrown in as a bonus.”
KC's View:
What I find most interesting about this story is the likelihood that Amazon probably could generate some extra revenue by launching a stand-alone video business, but it for the moment, at least, it chooses to bolster the value of its existing business rather than go for the quick buck.

That’s instructive. And ought to be emulated by more businesses.