retail news in context, analysis with attitude

WebProNews.com reports that Twitter is partnering wit two major satellite operators - Iridium and Thuraya - so that people will be able to Tweet via its Twitter SMS (Short Message Service) service.

The story notes that on its blog, Twitter says, “Now, even if phone lines and the Internet are inaccessible — for example, in a war zone or after a natural disaster — people will be able to share news and stay informed via Twitter ... We work with as many carriers as we can to support SMS around the world. If your carrier does not currently support Twitter SMS, you can still Tweet. Just use one of our long codes.”
KC's View:
I’m not completely sure what this means technically, but I do know what it means in terms of ever-expanding connectivity. It is why all institutions need to be engaged ... because there are conversations going on that will have enormous impact on their existence, viability, and credibility.