retail news in context, analysis with attitude

The Financial Times reports that “the world’s first test-tube hamburger, created in a Dutch laboratory by growing muscle fibres from bovine stem cells, will be ready to grill in October, scientists believe.”

And, the Times writes, “Researchers believe that meat grown in factories, rather than on farms, will be a more sustainable and less environmentally harmful source of food. Live cattle and pigs are only 15 per cent efficient at converting vegetable proteins to meat from the grass and cereals they eat.”
KC's View:
I’d try it. But they damn well better label it if they start selling it.