retail news in context, analysis with attitude

by Kevin Coupe

Here’s kind of a cool idea that seems to merge concepts from the worlds of social media and daily deals...

AFP reports that American Express is working with Twitter “to allow users to synchronize their credit cards with the micro-blogging site and take advantage of store discounts with a simple tweet ... clients would be able to get exclusive discounts loaded onto their cards by mentioning offers by #hashtag on the popular micro-blogging site.

“When the cardholder makes the purchase in question, whether in a shop or on a participating merchant's website, the credit is posted within a few days.”

Among the retailers testing the concept are Whole Foods, Best Buy, Zappos and and McDonald’s.
KC's View: