retail news in context, analysis with attitude

Internet Retailer reports on a new study from iPerceptions saying that “the percentage of web shoppers intent on making a purchase increased to 22% of site visitors in the fourth quarter of 2011 compared with 16% during the same period in 2010,” but that “ only 58% of those shoppers said that they were able to complete their purchase, a dip from 60% a year earlier.”

The reason that some e-tailers are losing sales they could be capturing? According to the story, “34% said they did not complete a transaction because they couldn’t find the product they were looking for and 32% said the product they were looking for - and found - wasn’t available. 18% said the site’s pricing information was unclear, 7% said that product information was lacking, 6% said the shipping policy and final price were undesirable and 4% said they faced a technical issue.”
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