retail news in context, analysis with attitude

Technorati reports that Walmart is acquiring Social Calendar, a Facebook application that “allows you to get birthday and holiday reminders by email and SMS, and to post personalized photo cards and other virtual greetings on friends’ Facebook Walls on their birthdays.”

The story goes on to note that “this is one of many such acquisitions for Wal-mart, acquired technologies and companies that can help add personalization, mobile, social media and other functionality to the buying process, including: Kosmix, Small Society, and OneRiot. The company also recently invested in Yihaodian, a B2C eCommerce company based in China.”
KC's View:
It is called building up an arsenal for the battle with Amazon.