Published on: March 15, 2012
• Schenectady, NY-based Price Chopper Supermarkets this week unveiled its new “Xtreme Values” concept in five Central Connecticut stores (Southington, Bristol, Vernon, Newington and Windsor). Price Chopper calls “Xtreme Values” its “newest answer to the consumer’s battle cry for value.” It “piles high deeply discounted items and distinctively signs them to stand out in specially merchandised areas of the stores. With Clear Value, Price Chopper’s popular economy line as its base, Xtreme Values is poised to live up to its name by featuring an ever-changing assortment of opportunity buys, limited edition products, lesser known brands, truckload sales, and closeouts, as well as not seen before deals on corporate and national brand products.”
At this time there are no plans to expand Xtreme Values to the chain’s other 123 locations in the Northeast, the company said.
• Safeway announced that its “consumer brand Softly bath and facial tissue and Ultra Thirsty paper towels are now produced to the high environmental and social responsibility standards of the Forest Stewardship Council(TM) (FSC®) and the Rainforest Alliance. Shoppers can identify FSC-certified and Rainforest Alliance-certified(TM) products by the respective FSC logos and seals on every package.”
• Tesco-owned Fresh & Easy Neighborhood Markets in the western US announced that it has “received the Platinum-Level Store Certification Award from the Environmental Protection Agency’s GreenChill Partnership for green refrigeration technology at its new store located in Folsom, California. The platinum award puts Fresh & Easy in an elite group among the nation’s 36,000 grocery stores. This is just the second store in California, and one of just four grocery stores in the nation, to achieve these challenging standards.”
One of the initiatives that earned Fresh & Easy the recognition: “A typical supermarket in the U.S. uses approximately 3,500 pounds of refrigerant. The Folsom Fresh & Easy store uses just 70 pounds – a 98 percent reduction that earned it GreenChill’s highest award.”