retail news in context, analysis with attitude

• Safeway announced that it “is joining forces with the U.S. Department of Agriculture's (USDA) Center for Nutrition Policy and Promotion (CNPP), to improve the health and well-being of Americans. As a member of the USDA CNPP Nutrition Communicators Network, Safeway will work with a broad range of companies and industry organizations to develop and promote dietary guidance that links scientific research to the nutrition needs of consumers ... As the largest national grocery chain to become a National Strategic Partner in the Nutrition Communicators Network, Safeway is well positioned to help drive the group's food retail-based effort.”

Bloomberg reports that Wendy’s has done something that has been expected since late last year - surpassed Burger King to become the nation’s second-largest hamburger chain.

According to the story, Technomic Inc. says that Wendy’s U.S. locations generated $8.5 billion in sales last year, while Miami-based Burger King’s sales were $8.4 billion.

McDonald’s remains securely on top with $34.2 billion in sales at all of its U.S. stores in 2011.

Natural Products Insider reports that Jamba Juice is being sued in the Northern District of California by a consumer charging that claims that its at-home smoothie kits are all-natural are inaccurate because “they contain processed, synthetic and/or non-natural ingredients, such as ascorbic acid, citric acid, xanthan gum and steviol glycosides.”

Plaintiff’s lawyers reportedly are seeking class action status for the case.

Marketing Week reports that in the US, Sainsbury has shut down a Fresh Kitchen take-out store it was testing on London’s Fleet Street, but “has not ruled out opening further Fresh Kitchen stores with a different offer, in different kinds of locations.”

According to the story, “Sainsbury’s opened the standalone store in February last year to trial a possible extension for Sainsbury’s into the lucrative food on the go market. It was one of a number of efforts Sainsbury’s is making to diversify its core supermarket business and boost revenue.”

The piece suggests that after a year of testing, Sainsbury learned that the footprint of the Fresh Kitchen format was not optimal for quality or service.
KC's View: