retail news in context, analysis with attitude

Having any doubts about the pervasive power of mobile technologies, and how people are migrating their online behavior to smart phones, tablet computers and the like?

Well, Advertising Age reports on a new study from ComScore saying that "US smartphone users are as addicted to Facebook on their phones as they are online. In March, 78 million adults visited Facebook's app or website on their smartphones." In addition, the study says, "US users spend more mobile time on Facebook than on any other property -- that's 12% of all time spent on their phones, for an average of more than seven hours a month."
KC's View:
No word on how much time orangutans spend on Facebook. But I'll bet it is more than you'd think.