retail news in context, analysis with attitude

by Kevin Coupe

As noted here on MNB, "Wegmans: The Musical," a student-created show about sibling rivalry between two brothers who work at competing supermarkets, played to an enthusiastic and standing-room-only audience last Thursday night for its one-time only performance at Algonquin Regional High School in Northborough, Massachusetts.

Well, an MNB user passed along a link to an online video that features part of the show...and you can see it here. Or click on the pic at right.

What is interesting - and Eye-Opening - to me is not just the affection that the actors and the audience seem to feel for the chain, but also the knowing laughter that seems to accompany every joke - people "get it" because they are extremely familiar with it.

That level of intimacy is a powerful weapon in any competitive battle. And when the folks at Wegmans hear the songs and jokes and the laughter, they must think to themselves, "They're playing our song."

KC's View: