retail news in context, analysis with attitude

US News and World Report has a story about how Nordstrom has been named by the magazine as "one of America's Most Connected Companies for its use of technology to expand shopping options, Nordstrom has been aggressive about snapping up promising Internet ventures to diversify its business and experiment with new retail platforms. Its social media strategy extends well beyond Facebook, Twitter, and YouTube to an array of buzz-generating fashion and photo-sharing sites. Recognizing that its customers always want to stay connected, the company introduced complimentary Wi-Fi in its high-end department stores in 2010.

"To improve customer engagement at its 227 department and discount stores in 31 states, Nordstrom joins a growing list of retailers that are turning to Apple. Late last year, it distributed 6,000 modified iTouch devices to sales staff that can ring up purchases on the spot, a process called 'mobile checkout,' and track inventory. Sales personnel also use iPads to assist customers with the selection of everything from wedding wardrobes to cosmetics to business suits."

• Amazon-owned Diapers.com said yesterday that it has launched a new Clothing & Shoe Shop online "with more than 30,000 clothing and shoe items, 100+ brands and sizes ranging from newborn to 5." The company said that "the shop makes it easy for parents to find everything they need to keep up with baby's growth. As with all Diapers.com orders, parents will continue to enjoy fast, 1-2 day delivery*, free shipping on orders $49+, and free, no-hassle returns."
KC's View:
It's not like Diapers.com needed to do more business ... the general perception is that the site, and Amazon.com ... are pretty much dominating the retail diaper business these days.