retail news in context, analysis with attitude

• MyWebGrocer has announced the launch of a new Facebook Circular App, which allows retailers to share their weekly ad circulars with the 179 million Americans who use Facebook each month. The Facebook Circular App provides another point of contact for retailers to reach tech savvy consumers and share, socialize and promote their weekly sale items.  This solution builds upon MyWebGrocer’s suite of products that allow retailers to digitally distribute their circulars online, through mobile applications, and now socially on Facebook.

Among the early retailer partners using the app - Weis Markets, Brookshire’s and Piggly Wiggly Midwest.
KC's View:
It hasn't exactly been a great week for Facebook, which has gotten battered on Wall Street. But that doesn't mean it is any less relevant in people's lives right now - something like three-quarters of the US population uses it as part of their digital lives. So, it seems to be that, as always, it is important to point out that Wall Street is not always reflective of Main Street.

As always, in the interest of full disclosure, it is important to note that MyWebGrocer is a longtime and valued MNB sponsor.