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"The Mobile Horizon" - Part 8 of a 12-Part Series

Today: Why the mobile revolution is good news for retailers - in terms of cost, data and the ability to be more effective marketers.

This morning, MNB continues a series of videos culled from a presentation that I did at the recent Food Marketing Institute (FMI) 2012 Show in Dallas. The session, entitled "From Amazon to Zipcar: Innovations from the E-Revolution," featured an extended conversation with Tom Furphy, CEO of Consumer Equity Partners and the guy who helped Amazon.com get into the grocery business.

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