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The Denver Business Journal reports that Safeway plans to expand its "Just for U" into the Mile High City.

The program "delivers digital coupons and personalized discount offers to customers with Safeway Club Card customer-loyalty accounts, based on their shopping history. Shoppers use their card to access the offers. They also can use the system to create digital shopping lists that they can carry on a mobile device."

The program also links coupons to shoppers' loyalty cards and track usual purchases for future grocery lists. Using that historical information, it offers personalized discounts that shoppers can use in tandem with manufacturers' coupons. The program is available online or through smartphones."

It was just a month ago that Safeway announced it was expanding Just For U" into the Oregon market.
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