retail news in context, analysis with attitude

Zagat is out with what it calls its "first-ever Pizza Survey, which looks deep into the pie-loving public's obsession with this food favorite."

Some results from the survey:

• Americans say they consume a pie or a slice 4.3 times a month, or about once a week.

• More than eight out of 10 people say pizza "is among their favorite foods."

• Close to four out of 10 people say pepperoni pizza is their favorite, while almost as many hate pizza with anchovies.

• New York-style thin crus pizza is preferred by 38 percent of respondents, while 23 percent like brick oven pizza, and only eight percent like Chicago-style deep dish pizza.

• "While 38% opt for the fold method, 43% eat it flat (and using a fork and a knife is still a no-no, with only 19% admitting to cutting their slice before eating it). The majority of folks like to add a little kick to their pie, with 51% saying they throw on some pepper flakes..."

• "Pizza is still a pretty affordable option for dinner - with the average slice in the U.S. ringing in at $2.99 and a whole pie costing $15.84. But, if you're located in the West, throwing a pizza party will cause more financial pain. The average slice on the West Coast is $3.24 - that's the highest in the country and is $.52 more than folks in the Northeast spend ($2.72 - the nation's lowest per-slice average)."

• "Midwesterner diners were much more likely to eat pizza for breakfast than pie lovers in any other region, while diners in the Northeast were much more likely to have it for lunch."
KC's View: