retail news in context, analysis with attitude

Forbes reports that Costco has launched a mobile application, available for use on Apple's iOS and Android phones, that it says "will not only make shopping easier, but also integrates a social experience – which is critical as Costco itself is a very social experience for most customers."

The story goes on to note that "currently, Costco.com ranks 17th among online retailers, and its own neighbor in Seattle – Amazon –  ranks first. Wal-Mart, which is more similar to Costco with a brick-and-mortar experience in addition to an online store, ranks fourth online — and both are growing faster than Costco, according to the trade publication Internet Retailer."
KC's View: