retail news in context, analysis with attitude

by Kevin Coupe

Did you see the story on the New York Times website the other day about email traffic?

Well, it was an Eye-Opener for me...

"Last year, Royal Pingdom, which monitors Internet usage, said that in 2010, 107 trillion e-mails were sent. A report this year from the Radicati Group, a market research firm, found that in 2011, there were 3.1 billion active e-mail accounts in the world. The report noted that, on average, corporate employees sent and received 105 e-mails a day."

Meanwhile, the Times writes, "all of this e-mail could be increasing our stress.

"A research report issued this year by the University of California, Irvine, found that people who did not look at e-mail regularly at work were less stressed and more productive than others."

And here's what's really amazing.

For young people, email isn't even the communications vehicle of choice.

When we want our kids to read an email or, heaven forbid, listen to their voice mail messages, we have to send them a text message instructing them to do so.

Otherwise, we have no shot.
KC's View: