retail news in context, analysis with attitude

by Kevin Coupe

Call it the natural next step in encouraging voter turnout.

According to USA Today, the state of Washington is about to encourage people to start using Facebook to register to vote: "The secretary of state's office said Tuesday it will have an application on its Facebook page that allows residents to register to vote and then 'like' the application and recommend it to their friends. It's expected to launch as early as next week ... Washington state has had online registration since 2008, and since then, there have been 475,000 registrations or changes of address processed through the system ... Users need to agree to let Facebook access their information, which will be used to prefill their name and date of birth in the voter registration form. Users will still need to provide a driver's license or state ID card number to continue."

"In this age of social media and more people going online for services, this is a natural way to introduce people to online registration and leverage the power of friends on Facebook to get more people registered," said Shane Hamlin, co-director of elections.

Which strikes me, as I said above, as the natural next step in encouraging voter turnout ... and therefore, the right thing to do.
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