retail news in context, analysis with attitude

Internet Retailer reports that Walmart's website now "enables teachers to digitally submit their classroom supply lists, and online shoppers to buy those items via a new site, classrooms.walmart.com. The effort, set to include a mobile element in coming weeks, launched today as part of the retailer’s larger back-to-school shopping push.

"Shoppers visiting that site can find their school via a search box displayed near the top; consumers can search by school name and state. If a school or teacher has submitted a supply list - essentially, the e-commerce version of a service long offered by many Wal-Mart and other bricks-and-mortar stores that asked teachers to drop off their lists - the search calls forth those lists ... The site also gives parents the option of having supplies shipped to their homes or held for pick-up at a Wal-Mart store. The chain also tries to sell related products on the left-hand side of the site, with links to girls and boys clothing, books, snacks and other items the modern first-grader might need or desire."
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