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Gourmet Retailer reports that HEB's Central Market is up with a new website described as "digital playground with interactive content, expert how-to advice and culinary inspiration for those passionate about food."

“We’ve created a really fun, dynamic space to make our customers’ mouths water,” Cory Basso, group vice president of marketing and advertising for HEB, tells Gourmet Retailer. “This is not your typical grocery store website – we wanted to extend the personalized experience of shopping in our stores to online. We’ve created easy access to weekly specials, recipes, entertaining inspiration and our cooking school. It reads like a foodie’s paradise full of ideas and news.”
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