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The New York Post reports that the Westside Market on Manhattan's Upper West Side has unveiled what it is calling a "Man Isle," a place where men can get pretty much everything they need within a couple of feet of shelf space.

Included in the "everything men need" list, according to the story, are beer, barbecue sauce, chips, steak sauce and condoms.

The Post writes that CEO George Zoitas and COO Ian Joskowitz "were inspired to create the manspace — conveniently located right next to the beer section — after reading an ESPN study showing 31 percent of men are shopping for their families, up from 14 percent in the 1980s. So the duo called some bros over to their man cave — a small office on the store’s second floor — and started jotting down ideas for what they call 'The Man Isle'."

"Guys don’t like taking lists when they go shopping,” Zoitas says. “This helps them remember what they need."
KC's View:
This is pretty finny and obviously a good attention-getter ... though I have to admit that I have a slight issue with them appearing to cater to every possible stereotype about men in their selection.