Published on: July 30, 2012Vending Times has a fascinating story, passed along by an MNB user, about a "computerized system that will allow parents of students in schools across New York City to have the final say in what drinks their children purchase.
"The Drink Accountability Program (DAP) allows a parent to create an online account for a child, funded with a debit or credit card, and specify what drinks the child can buy and how often. The parent can choose to allow his or her child to purchase one 'pre-elected' drink every day, every other day, once a week, or at whatever interval he or she determines to be the best choice. Once a profile is enabled the DAP, a student can enter a PIN at a vending machine to retrieve the permitted drink.
"CC Vending said it will install its DAP free of charge in all 1,400-plus schools in the New York City school system, pending approval from the New York Department of Education. The vending operation will also provide information and training for school personnel who can inform parents through written materials, school assemblies or parent-teacher meetings."
Now, this seems like a smarter way to control what kids consume - just put the responsibility squarely on the parents. The Health Department and the school districts can make recommendations, even create a little peer pressure on parents to pay more attention to nutrition and obesity issues. But in the end, the responsibility rests where it should.
This totally cool.
BTW...there is a terrific NPR interview show called "Here's The Thing," hosted by Alec Baldwin. (Now, I know a whole bunch of people just decided not to ever listen to the show simply because they hate Baldwin. But the thing is, this is the smart Baldwin - engaged, curious, not particularly political, and most of all interested in talking to smart people.)
Recently, Baldwin interviewed Dr. Robert Lustig, a pediatric endocrinologist at UC San Francisco, about our country’s addiction to sugar. It is a fascinating discussion, and one worth listening to, and you can check it out here. If you can get over your anti-Baldwin bias.
- KC's View: